The globalization of the economy is disrupting the entrepreneurial world through major changes, and the intensity of competition is constantly fueling change. However, Malagasy companies are suffering the effects of the country’s economic backwardness and are looking for every possible strategy to advance their entrepreneurial projects. Innovation is therefore imperative if they are to position themselves in an increasingly demanding market. But the question that arises is how does innovation change the way Malagasy company operate?

Based on the hypothesis that innovation changes the way Malagasy company operate, an analysis of data from an opinion poll of a sample of 154 Malagasy company leaders has enabled us to identify the changes that innovation brings to the way these businesses operate.