Title:
COMPLEMENTARITY OF TIC AND CORPORATE CULTURE IN THE QUEST FOR PERFORMANCE Case of Malagasy companies

Authors:
RAMAMBAZAFY RALAINONY Nicolas Jacques Mamy, TSISAROTINA Maminiaina René Alexandre, RASOAMPARANY Jean Marie Hervé and RAKOTOMALALA Fanja Tiana Claudia

Abstract:
Corporate culture has recently aroused a great deal of interest and debate in several fields, particularly in business management. Imbued with a rigid and static conception of culture, studies have long excluded any impact of TIC on this variable. The presumed relationship between culture, TIC use and performance was a one-way street. Today, a very different image of culture represents it as an open and dynamic system; susceptible to change as a result of TIC adoption. It is in this perspective that this study aims to analyze the complementarity of corporate culture and TIC in the quest for performance. The problematic that arises is to know how the use of TIC acts on the corporate culture in the search for performance? Based on the hypothesis that the adaptation of the corporate culture to the evolution of TIC leads to performance. The analysis of the results of a survey by opinion poll near a sample of 580 Malagasy companies made it possible to affirm that the use of TIC can be adjusted to the corporate culture because a communication of the culture via TIC can lead to better performances.

Keywords:
Culture, Company, Technology, Information, Communication, Performance

DOI:
http://dx.doi.org/10.52267/IJASER.2022.3106