Title:
ANALYSIS OF THE QUALITY OF LEARNING AND SERVICES ORGANIZATIONAL COMMITMENT TO STUDENT LOYALTY IN PRIVATE UNIVERSITIES IN ACEH PROVINCE THROUGH STUDENT SATISFACTION AS AN INTERVENING VARIABLE

Authors:
Bahrum, Asmawati, Isthafan Najmi, Syarifuddin, Bukhari Usman and Sulaiman

Abstract:
The development of educational services provided by educational agencies or institutions today is interesting to study. The aim of the research is to determine the influence of learning service quality, organizational commitment on student loyalty, through student satisfaction as an Intervener at private universities in Aceh province. The type of research used is quantitative. The sample in the study was 50 students from Abulyatama University, 50 students from Muhammadiyah University of Aceh and 50 students from Serambi Mekah. From the research results that researcher obtained from SmartPLS data processing, each variable has a significant influence on service quality and organizational commitment to student loyalty. Student satisfaction is proven to have a significant moderating (intervening) effect between the relationship between service quality and student loyalty so that this hypothesis is accepted. So, it can be concluded that each independent variable and dependent variable is influenced by the moderating variable.

Keywords:
Service Quality, Organizational Commitment, Student Loyalty, Student Satisfaction.

DOI:
https://doi.org/10.52267/IJASER.2024.5311